Harnessing Tourism for Economic Growth in Southern Africa

The SADC Business Council Tourism Alliance is a non-profit, membership-based association that serves as a catalyst for the responsible development of travel and tourism to, from, and within the Southern African Development Community (SADC) region.

By uniting our private and public sector members, the Tourism Business Alliance facilitates impactful partnerships to boost the value, quality, and sustainable growth of travel and tourism to, from, and within the SADC region.

We do this by working with private and public sector stakeholders across the region in such areas as raising the visibility of the destination, identifying skills gaps hampering tourism private sector, facilitating events and information sharing, and promoting improved accessibility to facilitate inbound and intra-regional travel within the SADC.